DHL Express leads retail automation in CEP market

  • dhl‘s fully automated service point is the first in the Middle East and runs through dhl‘s global network
  • Located in Dubai Digital Park, a smart city project owned by DSO
  • Digital Point of Service is a Breakthrough in Retail Automation for the Courier, Express and Parcel (CEP) Industry
  • Digital Service Points provide a suite of services that enable customers to seamlessly send, receive and track shipments easily, quickly and efficiently

Dubai, United Arab Emirates: dhl Express, the world’s leading courier and logistics provider, has launched its first digital service point in the UAE, marking a breakthrough in retail automation for the courier, express and parcel (CEP) industry. Located in Dubai Digital Park (DDP) at Dubai Silicon Oasis (DSO), an integrated Free Zone Technology Park and member of the Dubai Integrated Economic Zone Authority (DIEZ), this fully automated service point is the first in the Middle East and through dhl‘s global network. This is an innovation unparalleled in the industry, embodies dhl‘s market-leading position in the UAE, and ushers in the digital era of logistics customer experience.

The launch event was organized by dhl Express in partnership with Dubai Silicon Oasis (DSO) at DSO-owned DDP, Dubai’s first integrated smart city project covering 150,000 square meters, attended by senior executives from dhl Express MENA and DSO press conference. A live shipment demonstration was shown during the launch event to demonstrate the user-friendliness, fast processing and efficient system at the point of service.

Commenting on dhl‘s breakthrough innovation, Geoff Walsh, Country Manager UAE, dhl Express said: “In an era of retail automation and increasing digitization, dhl has been steadfast in developing innovative solutions that enhance the customer experience, backed by seamless service offerings. Our unmanned, fully digital service points are a groundbreaking technology, Setting the benchmark for retail automation and revolutionizing the CEP market in the fast-paced digital age.Additionally, the location of the Dubai Digital Park service point was strategically chosen to demonstrate dhl‘s commitment to supporting the UAE government’s ambition to transform the country into a smart digital city Brilliant vision.”

Salem Khalifa, Senior Vice President, Project Management, DSO, said: “As an integrated technology park, Dubai Silicon Oasis encourages, promotes and adopts innovative smart city technologies. To provide a testbed for partners looking to roll out artificial intelligence and automation products and services nationwide. We look forward to testing the results of dhl Express’ first digital point-of-service breakthrough in retail automation at DDP. We are also excited about the company’s pioneering Sex Tech is confident and committed to supporting their efforts.”

The fully automated service point will cater to the needs of account and cash customers as well as e-commerce returns and will provide a convenient suite of services allowing them to seamlessly send, receive and track shipments weighing up to 15kg easily, quickly and efficiently, throughout the day . Smart Service Points also embed human support systems accessible via video conferencing for added convenience and additional support.

dhl‘s first fully digital service point features cutting-edge plug-and-play technology designed to enhance the company’s retail solutions and enhance customer experience in line with the latest automation and digital trends. Compared to brick-and-mortar models, smart service points offer greater mobility and space efficiency, and will also contribute to the company’s sustainability commitment through increased energy savings.

“Our digital service points have undergone an intensive development process, complemented by rigorous testing and user journey mapping, to ensure that the service is user-friendly, simple and efficient, and adheres to the highest quality standards. We look forward to rolling out similar smart service points in the future, and expand our retail channels and physical footprint to continue delivering exceptional service in an ever-changing digital world,” Walsh added.


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